Rochester Media Air Cleaners by Strogen's Service Experts Heating & Air Conditioning Yes. Basic air cleaners can filter some of the dust, dander and pollen in your home, emphasis on “some.” But... media air cleaners are more effective when it comes to air filters, at a 95% efficiency level. Picture it this way: the sewer grate down at the corner is only good at preventing the bigger branches from being sucked down by the rain water. The same goes for smaller particles…you know, the ones that would be great to prevent from flowing through your HVAC system to the entire house: allergens, chemicals, some odors, etc. Basic 1” air filters might as well be the size of a sewer grate as far as their stopping power. Media air cleaners, on the other hand, can get the job done. The active surface of the media air cleaner filter is greater in size than the regular, coming in at 10 inches. Basic air filters need to be replaced each month, while media air cleaners typically last up to half a year. Selecting the right air filter for indoor air quality keeps pollutants in check and keeps a healthy environment that leads to better health further along. Remember: Strogen's Service Experts Heating & Air Conditioning offers quality equipment choices, knowledge and expert service—for all makes and models, 24 hours a day. We’ll replace your sewer grate, er, your basic air filter, with a media air cleaner, so you enjoy the comfort of your home with the highest indoor air quality possible. Call Strogen's Service Experts in Rochester today at 603-923-4570 and clean up that air in your home.